From Hype to Impact: Step by Step

Cutting through the hype around AI and emerging technologies is essential for leaders seeking a competitive edge in today’s dynamic market. Realizing value requires a holistic, end-to-end transformation approach that ensures these technological advancements are seamlessly aligned with an implemented value logic.

The following curated insights are designed to equip executives with the right tools to embrace technological change and unlock new opportunities for growth. As Europe stands at a critical juncture, its leaders are tasked with shaping the future by driving innovation, fostering social impact, and boosting efficiency across industries.

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The (Gen)AI Staircase: From Illusion to Impact

How Can Leaders Create True (Gen)AI Impact? Our new publication, "Stairway to GenAI Impact" uncovers how (Gen)AI can drive efficiency and productivity gains. However, many organizations are struggling to move beyond initial successes and realize sustained financial impact. The solution? A disciplined, ROI-focused strategy that fully integrates GenAI into core operations—ensuring long-term value creation. Too often, companies get caught in the "creative GenAI chaos," celebrating quick wins without delivering tangible EBIT impact. Where is your organization on this journey? Learn how adopting the right approach can lead to a 1% EBIT uplift within 2-3 years, creating sustainable, measurable results.

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BMW Group's Transformation: Turning GenAI Concepts into Scalable Success

BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions. As an extension of our existing partnership around AI, BCG and BMW are now partnering with AWS, BCG X, and BCG Platinion to ensure a secure, scalable integration of GenAI.

The AI Instant Skills Boost: What CEOs Need to Know

BCG’s Henderson Institute and scholars from Boston University and OpenAI’s Economic Impacts Research Team conducted an experiment involving roughly 480 BCG consultants. Findings suggest that workers can use GenAI to perform tasks outside of their skill set but within the technology’s capabilities. CEOs may, therefore, want to ensure that GenAI augmentation is incorporated into strategic workforce planning and talent recruitment. For example, companies can think beyond finding a certain number of people with specific knowledge skills, like coding, to whether a current employee could do a specialist job effectively if augmented by AI.

CEOs also need to keep in mind that GenAI does not eliminate the need for employees to learn and develop new skills. More than 80% of the consultants who participated in the experiment and regularly use GenAI on the job said it enhances their problem-solving skills and accelerates their performance. This suggests that highly skilled knowledge workers enjoy using GenAI when it helps them feel more confident in their role. The takeaway for CEOs: ensure that GenAI bolsters professional identity rather than undermines it.