From Hype to Impact: Step by Step
Cutting through the hype around AI and emerging technologies is essential for leaders seeking a competitive edge in today’s dynamic market. Realizing value requires a holistic, end-to-end transformation approach that ensures these technological advancements are seamlessly aligned with an implemented value logic.
The following curated insights are designed to equip executives with the right tools to embrace technological change and unlock new opportunities for growth. As Europe stands at a critical juncture, its leaders are tasked with shaping the future by driving innovation, fostering social impact, and boosting efficiency across industries.
The (Gen)AI Staircase: From Illusion to Impact
How Can Leaders Create True (Gen)AI Impact? Our new publication, "Stairway to GenAI Impact" uncovers how (Gen)AI can drive efficiency and productivity gains. However, many organizations are struggling to move beyond initial successes and realize sustained financial impact. The solution? A disciplined, ROI-focused strategy that fully integrates GenAI into core operations—ensuring long-term value creation. Too often, companies get caught in the "creative GenAI chaos," celebrating quick wins without delivering tangible EBIT impact. Where is your organization on this journey? Learn how adopting the right approach can lead to a 1% EBIT uplift within 2-3 years, creating sustainable, measurable results.
BMW Group's Transformation: Turning GenAI Concepts into Scalable Success
BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions. As an extension of our existing partnership around AI, BCG and BMW are now partnering with AWS, BCG X, and BCG Platinion to ensure a secure, scalable integration of GenAI.
GenAI Doesn’t Just Increase Productivity. It Expands Capabilities.
As the nature of many jobs and the skills required to do them evolve, workers will need to expand their current capabilities. We’ve now found that it’s possible for employees who didn’t have the full know-how to perform a particular task yesterday to use Gen(AI) to complete the same task today. Leaders should embrace GenAI not only as a tool for increasing productivity, but as a technology that equips the workforce to meet the changing job demands of today, tomorrow, and beyond. They should consider generative AI an exoskeleton: a tool that empowers workers to perform better, and do more, than either the human or Gen(AI) can on their own. The ability to rapidly take on new types of work with Gen(AI)—particularly tasks that traditionally require niche skills that are harder to find, such as data science—can be a game-changer for individuals and companies alike.
Human-AI-Interaction
Every transformation journey is different. But a single thread connects the pioneers of generative AI (Gen)AI at scale. They typically dedicate 10% of their effort to algorithms, 20% to data and technological backbone, and 70% to business and people transformation. We call this the 10/20/70 rule, and it’s at the heart of our approach to (Gen)AI. By redefining human–AI interaction, we unlock the full potential of (Gen)AI in business.
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European Countries Well-Positioned to Benefit from (Gen)AI
European countries are well-positioned to benefit from Gen(AI), as they show a high potential for time-saving and vacancy rate optimization. BCG's analysis highlights that most countries can save 4-4.3 hours per week through Gen(AI) adoption, with European nations having significant overall benefit potential. This advantage is linked to their GDP industry mix and vacancy rates.
CEO’s Guide to Maximizing Value Potential from AI in 2024
We meet often with CEOs to discuss AI---a topic that is both captivating and rapidly changing. After working with over 1,000 clients in the past year, we are sharing our most recent learnings in a new series designed to help CEOs navigate AI. With AI at an inflection point, the focus in 2024 is on turning AI’s potential into real profit. Here are some key questions CEOs often ask about getting value from AI.
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CO2 AI
Part of our partner ecosystem, CO2 AI enables organizations to measure, simulate, reduce, and track their environmental footprint at scale.
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Maximize the growth potential for CPG companies with Growth AI, a holistic suite of AI offerings.
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OrgBuilder
BCG's organizational design software provides a single source of truth to enable organizational transformation and help change management.
To dive deeper into leveraging technology for your organization’s success, connect with a BCG expert who can offer tailored insights and innovative strategies.
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